Suggested Reading

Links to articles, books and other resources and information that could be of interest/benefit to anyone interested in the many aspects of floral retail.

We're lucky. We get to talk to talented, successful florists every day and some really knowledgeable industry experts almost as often - and they're all kind enough to share some very valuable things. We also get exposed to some really interesting things from outside the flower industry.

When we see something we think our clients might find useful, it gets posted here.

Oct
25
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Chargebacks are a nightmare – easy for customers to initiate and hard for a florist to win. But florist can takes steps to prevent and win chargebacks.
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Tags : Chargebacks

Oct
21
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The flower business is just a form of retail, so any POS system should work, right? Wrong! To succeed florists need a POS built for the flower business.
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Oct
11
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Zoe Gallina of Botanical International Design & Decor Studio presented a session on working smarter (not harder) on weddings. Here are 23 key takeaways.
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Tags : SAF

Oct
04
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Glenna Hecht returned to SAF’s annual convention this year to share her wisdom on dealing with difficult employees. Here are some of the highlights.
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Tags : SAF

Sep
30
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Looking for help is not an admission of weakness but the first step towards greater success. The most successful florists use experts to help them.
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Jan
12
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When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.
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Tags : Marketing, Sales

Jan
12
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A new study shows educated, engaged and knowledgeable store associates bring in 69% more money – the best possible argument for POS and sales training.
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Apr
30
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Restaurants and retail floral have a lot in common, and 'The Ten Commandments For Restaurant Menus' includes several that apply to floral.
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Apr
17
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The two actually have a lot in common and florists can benefit from looking at what the travel industry has implemented over the decades.
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Aug
08
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An article in the August 2014 issue of Floral Management magazine covers website monitoring services – good information for any florist that depends on an ecommerce floral website.
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