At the 2008 Floral Summit many shop owners got together to discuss the key aspects of a successful incentive/loyalty program. The goal was to combine their real-world experience with known best practices and come up with a plan that would help florists implement a new (or improve an existing) program as soon as they returned to their stores.
Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behavior — behavior which is potentially of beneﬁt to the ﬁrm.
Details from the session were compiled and saved in the pdf below. It should be helpful for any florist that is interested in implementing a points or other incentive loyalty program at their flower shop.
A look at how florists can use established best practices to create a points-based incentive program that increases sales and improves customer loyalty.
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