Sophisticated pricing strategies, developed by the biggest and most successful companies in conjunction with the smartest and most respected researchers, consultants and academics, are incredibly effective at driving sales and increasing profit. Unfortunately too many florists stick with the traditional and outdated cost plus pricing model.
Beyond Cost Plus exists to help retail florists in particular understand and take advantage of these same pricing principles to increase sales and profits.
The Beyond Cost Plus website is maintained by FloristWare as part of our commitment to the retail floral industry and the resources are available to all florists free of charge. FloristWare also makes educational sessions on pricing available to floral industry associations at their meetings & conventions.