Deborah Woodcock

When you have an in-depth question about your POS, sales tax calculations, accounting for incoming wires or other industry-specific concerns you don't want to have to explain the background to someone new to the business. You need a true professional that has heard the question before and already knows the answer.

That person is Deborah Woodcock - our head of Client Support & Success. She has more than twenty years of accounting experience, most of that focussed on the flower industry and the last six of those spent helping the rapidly growing number of FloristWare users.

Deborah Woodcock joined FloristWare after working with a national florist association for over 10 years. Her service and support experience gained while working in this association with other industry members, educators and consumers offers a diverse skill set and knowledge in finance, marketing, web development and most recently email marketing.

At FloristWare Deborah manages our support services. This includes handling the most advanced questions, developing new training and support resources and much more - all with the goal of making our valued clients better FloristWare users and more successful florists.

She is always happy to receive any suggestions and ideas you’d like to share about your floral business, and is excited about working with you in this demanding industry.