Floral Fundamentals Digital Magazine

Floral Fundamentals exists to give traditional retail florists an edge over supermarkets by sharing information about design, new products & best practices.

Floral Fundamentals was founded by a group of like-minded professionals from different parts of the floral industry (growers, wholesalers, retailers, etc.) with the aim of helping traditional retail florists survive and thrive in the face of increased competition from grocery stores.

Membership is free and gives you access to the Floral Fundamentals digital magazine which is produced 4 times a year.


Floral Fundamentals Ltd.
44 (0)1786 600150

Alison Bradley

Hill Croft, Fore Road Kippen, FK8 3DT, UK

Last Updated: 05/09/2021