Floriology Institute – Floral Design Classes

The Floriology Institute gives you the tools you need to succeed as a florist through online learning, hands-on in-person classes, events and more.

The Floriology Institute gives retail florists education and training in all aspects of the floral industry – not just design but business, marketing and more. Subject matter is presented by true experts in the field – people like Jackie Lacey AIFD, Renato Sogueco and more.


Products & Services

They offer a number of products and services delivered through a varriety of channels to ensure that every florist can benefit:

Floriology Now Online Learning

Learn online at your our own time and pace from the best floral design and business educators in the industry.

Floriology Institute Hands-On Classes

Design courses taught by the best nationally-certified AIFD instructors at a state-of-the-art facility in Jacksonville Florida. 

Floriology Digital Marketing

Expand your online reach and increase sales with a comprehensive digital marketing agency.

Floriology Magazine

Insights on  the latest trends, best business practices and inspiring ideas. 

Floriology On-The-Road: Trade Shows & Events 

Bringing Floriology content to floral conventions, shows and events across the country.



AIFD Certified Design Instructors

Learn the best and latest in floral design from (and interact with) a diverse collection of nationally certified instructors including two AIFD National Presidents.

The Best Business Educators

People like digital marketing expert Renato Sogueco.

Easy Access

Access your courses—anytime, anywhere, on any device and complete classes at your own own pace as your schedule allows.

Build Your Confidence, Expand Your Business

Expand your floral design skills and improve your business and marketing expertise.

High-Definition Classes

All classes include high definition video from multiple camera angles plus photos and instructions.


Plans & Pricing

The plans are very flexible. If you want to learn something specific you can enroll in related courses on an a la carte basis, paying only for what interests you.

If you are intereted in more education on an ongoing basis and better value a Floriology Now Premium Annual enrollment gives you unlimited access to the entire course catalog and extras including a digital subscription to Floriology Magazine.

Check Out Floriology Now

The latest offering from the Floriology Institute.

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Floriology Institute

Bayberry Road
Jacksonville FL 32256

Last Updated: 10/25/2023

AIFD, CFD, PFCI... what do all those initials mean?

Learn the meaning of the initials (post-nominals) you see after the names of experienced floral designers.

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