News and information about FloristWare, the retail floral industry and the people, companies and events that are part of it.
Nov 7, 2023, 3:38 PM
November 25 is Small Business Saturday, and there a number of free resources to help help florists maximize sales in their flower shops.
Oct 10, 2023, 11:26 PM
Florists are allowed to surcharge credit card sales to offset their processing costs, but that doesn't mean it's a good idea. Is surcharging right for your flower shop?
Sep 25, 2023, 9:32 PM
Consumers are being asked to tip in more situations than ever. What are the advantages/disadvantages of soliciting tips in your flower shop?
Sep 22, 2023, 12:42 PM
Gus and Deborah De La Flor have announced the first details of the 2024 Gateway to the Americas Cup floral design competition.
Aug 8, 2023, 2:46 PM
Chargebacks are a nightmare for flower shops. They are easy for customers to initiate and hard for a florist to win. But there are steps you can take to prevent and win chargebacks.
Jul 11, 2023, 3:59 PM
Too many florists ignore Yelp because they think they don't use it themselves. The truth is that they (and countless others) depend on Yelp every day without even realizing it and you can use that to increase sales at your flower shop.
Feb 21, 2023, 12:25 AM
Bad weather can be good for your flower shop. See how you can use it to increase demand and act as a "hurdle" that lets you selectively discount to thrifty buyers that would not purchase otherwise.
Feb 15, 2023, 1:04 PM
There are a lot of first time attendees registered for the 2023 GLFEE. Here are tips for making the most of a busy weekend.
Jan 24, 2023, 1:24 PM
With Valentine's Day fast approaching more retail florists will start planning email marketing campaigns. Follow these tips to avoid spam penalties and blacklists.
Jan 17, 2023, 12:31 AM
Four reasons why florists that sell flowers online through an e-commerce website need to set up a website monitoring service well before Valentine's Day.
Jan 10, 2023, 1:36 PM
Often overlooked (even reviled) by retail florists single roses can increase Valentine's sales & profits without cannibalizing sales of bigger, more expensive products.
Jan 3, 2023, 10:05 AM
How retail florists can use "personas" to help better understand their customers and increase sales & profits in their flowers shops this Valentine's Day.
Oct 21, 2022, 10:12 AM
Canadian merchants can now surcharge credit card sales to offset their processing costs & interchange fees. What are the implications for you as a retail florist?
Sep 27, 2022, 2:10 AM
Create a BYOD (bring your own device) policy that governs the acceptable use of personal electronic devices like smartphones by employees and contractors in your flower shop.
Jun 10, 2022, 11:33 AM
Frequently asked questions from florists about how the new Colorado State Retail Delivery Fee will affect them.
Jun 3, 2022, 1:59 PM
Colorado recently introduced a "retail delivery fee", a new kind of sales that that must be applied to all deliveries, one that has a profound impact on florists.
May 23, 2022, 9:50 PM
A General Ledger (GL) is considered the "master accounting document for a business" and it is vital that any retail florist have one.
Nov 12, 2021, 10:11 AM
We hear from a lot of florists on other POS systems that regret not asking more questions when they were making their decision. These are the eight things questions they wish they had asked.
Sep 22, 2021, 5:22 PM
How busy florists can use simple monitoring services to make sure their ecommerce floral websites are online, performing well for their retail customers, and not adding products they don't want.
Mar 20, 2021, 9:00 PM
If you are using a free/non-branded email address to you are actively damaging your reputation and credibility. It's costing you sales and clients.
Dec 4, 2020, 12:56 AM
Four key points from the 'Marketing Tactics to Increase Millennial Floral Purchases' report from the American Floral Endowment.
Jun 2, 2020, 1:40 PM
Becoming a source for reporters on HARO is an easy and cost effective way for florists to increase flower sales through free press.
May 11, 2020, 1:09 PM
Advertising in phone directories like the Yellow Pages was long considered essential for florists but new research shows it may no longer be effective.
May 6, 2020, 7:46 PM
How a quick look at sales by employee numbers make it easy for florists to immediately increase total sales and average order values in retail flower shops.
May 4, 2020, 12:59 AM
Just some of the things serious florists need in a powerful POS system that is built to handle all the subtleties of the retail floral industry.
Apr 10, 2020, 1:16 AM
Glenna Hecht returned to SAF’s annual convention this year to share her wisdom on florists can deal with difficult employees in a flower shop. Here are some of the highlights.
Apr 3, 2020, 10:49 AM
Are you overlooking this easy but effective marketing tool? How FloristWare can help you take full advantage of this opportunity.
Feb 24, 2020, 6:42 PM
A new online Career Center addresses one of the biggest problems in the floral industry – connecting retail florists with students and qualified employees.
Jan 4, 2020, 1:42 AM
Research shows that payments is the worst part of a transaction for the customer, the part most likely to cause complaints. Inline processing can help.
Oct 24, 2019, 1:47 AM
Too often florists approach PPC (pay-per-click) advertising the wrong way, assuming and accepting losses rather than focussing on profitable sales.
Oct 24, 2019, 1:28 AM
SAF has released intriguing new consumer research about the flower buying habits and trends for Baby Boomers, Generation X, Millennials. There is good news for florists.
Oct 24, 2019, 1:25 AM
Order gatherers (especially deceptive order gatherers) make the rest of us in the flower business crazy... but we can also use their most effective techniques against them.
Oct 24, 2019, 1:21 AM
Looking for help is not an admission of weakness but the first step towards greater success. The most successful florists use experts to help them.
Oct 24, 2019, 1:11 AM
Free to merchants that accept American Express, their Shop Small Map can help you increase your sales.
May 18, 2019, 1:37 AM
FloristWare is pleased to announce that Jason Parent Cfd Mmfd, of Fiddleheads Flowers and Vintage Chic Gifts in Cape Elizabeth Maine, is the winner of the 2019 James Lowe Memorial Award.
Jan 23, 2019, 3:35 PM
In honour of James Lowe, and with the blessing of his family, FloristWare is pleased to announce the James Lowe Symposium Scholarship: $2,500 in financial support to help a floral designer attend the AIFD Symposium.
Jan 18, 2018, 10:15 AM
A successful retail florist requires a surprising amount of technology. What approach is best? All-In-One (monolithic) or Stack?
Dec 16, 2016, 10:12 PM
"Free" floral websites are as tempting as they are misleading, and are almost always the most expensive possible e-commerce option for retail florists.
Oct 21, 2016, 7:47 PM
The flower business is just a form of retail, so any POS system should work, right? Wrong! To succeed florists need a POS (point of sale) system built specifically for the flower business.
Sep 26, 2016, 7:50 PM
Ever bought something, noticed a serious limitation, and kicked yourself for not asking about it beforehand? These are the questions you absolutely need to ask about floral POS.
Sep 15, 2016, 7:48 PM
Recent visits with several pen & paper flower shops served as a great reminder in just how much FloristWare bring to a florist still taking orders on paper.
Mar 11, 2016, 9:55 PM
Attending floral industry events is vitally important to us for reasons that have nothing to do with selling our product. Here are five reasons why.
Mar 1, 2016, 9:58 PM
It's easy to get Google AdWords tunnel vision but successful florists are reporting lower costs and higher conversion rates with Bing Ads.
Jan 26, 2016, 10:01 PM
A small investment in sales and service training for your flower shop employees will lead to bigger sales and happier customers.
Dec 30, 2015, 10:11 PM
A transit poster promoting a theatrical production illustrates a very effective start to tracking advertising – something every florist should do.
Oct 16, 2015, 10:34 PM
Armed with valuable new AFE research the new SAF "Petal It Forward" campaign aims to spread the joy of giving flowers.
Jul 23, 2015, 8:17 PM
Thanks to all the florists that have made FloristWare the best reviewed/highest rated floral POS/flower shop software on the review site
Jul 14, 2015, 8:15 PM
FloristWare is sponsoring the website Beyond Cost Plus, which looks at how retail florists can use advanced pricing strategies to increase sales and profit.
Jul 3, 2015, 10:20 PM
Not long ago many florists thought they wanted a cloud-based floral POS system. Having tried it they realize they want anything else for their flower shop.
Jun 16, 2015, 8:23 PM
Florists that want to sell flowers online need a floral website that was built from the ground up with retail floral in mind.
May 20, 2015, 11:27 PM
Understanding the primary function of an eCommerce flower shop website (generating sales) is the first step towards better performance (more sales!)
May 14, 2015, 11:30 PM
The October deadline has florists thinking about EMV technology but the flower business really is different & this EMV FAQ for florists explains why.
Apr 30, 2015, 12:07 AM
Restaurants and retail floral have a lot in common, and 'The Ten Commandments For Restaurant Menus' includes several that apply to floral.
Apr 27, 2015, 12:10 AM
One of the biggest events of the year for AIFD members is the 2015 Symposium and 50th Anniversary in Denver. And you could win free registration!
Apr 24, 2015, 12:11 AM
Declined credit cards are awkward. They need to be avoided if possible, and handled gracefully otherwise to make the sale and keep the customer.
Apr 17, 2015, 12:13 AM
It might seem strange but floral retail and travel actually have a lot in common, and florists can benefit from looking at what the travel industry has implemented over the decades.
Apr 8, 2015, 12:17 AM
There are many parallels between the foodservice and hospitality industries, and that lets florists benefit from the great research provided by foodservice. In many ways the flower business is closer to the restaurant business than it is to most retail.
Feb 6, 2015, 12:26 AM
A new guide from the American Floral Endowment offers valuable research and insight on floral tributes in funeral services, consumers’ reactions, and (most importantly) valuable feedback to improve the relationships between florists and funeral directors. This material will help you improve your sympathy business.
Dec 10, 2014, 2:07 AM
FloristWare uses best practices on invoices and statements to ensure your account customers pay you quickly.
Aug 20, 2014, 8:36 PM
Jerome Raska AAF, AIFD, PFCI, CAFA, of Blumz by...JRDesigns in Detroit in Michigan is a favorite at conventions across the country and at the 2014 SAF Annual Convention he delivered another great session, this one on adding value at the design bench.
May 1, 2014, 5:36 PM
How do you show your best customers know that you value them in a way that increases satisfaction, loyalty and sales without sacrificing profit?
Feb 27, 2014, 5:49 PM
Electronics & entertainment retailers have a great tactic to charge customers based on what they are willing to pay – and florists can apply it to selling flowers.
Feb 24, 2014, 5:51 PM
What does retail floral have to do with foodservice? When it comes to service quite a bit – and that provides florists with a treasure trove of valuable research.
Feb 18, 2014, 5:52 PM
A thorough and honest (maybe uncomfortably so) guide to search engine optimization for florists and flower shops that want to rank higher in Google.
Nov 22, 2013, 6:12 PM
How many claims can florists make about their business when marketing and stay credible? New research has the answer.
Apr 13, 2013, 6:25 PM
The April 2013 edition of Floral Management includes two excellent articles on fundraising programs... and how they are, now more than ever, an incredibly effective way to increase your sales. This is great news for FloristWare clients in that they already have a system with the features to not only run these programs but to take them to the next level.
Sep 12, 2012, 6:41 PM
The fund-raising feature is one of the most popular and powerful in FloristWare. It helps florists turn donation requests into increased sales & customer loyalty.
Sep 12, 2012, 6:41 PM
Simple, little things that can help florists increase sales and make the big floral holidays more manageable.
Sep 12, 2012, 6:39 PM
How florists can design and implement Points-Based Incentive/Loyalty Programs to retain and grow customers through incentives.
May 23, 2012, 8:20 PM
The "cloud" has hit the mainstream and florists are starting to ask questions. The real question is "what serious applications are really in the cloud?"
Dec 8, 2006, 6:35 PM
Charge accounts have long been a hot topic among florists, one of the few retailers that still tend to offer their customer credit.

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