Blog

News and information about FloristWare, the retail floral industry and the people, companies and events that are part of it.
Mar 20, 2021, 9:00 PM
If you are using a free/non-branded email address to you are actively damaging your reputation and credibility. It's costing you sales and clients.
Dec 9, 2020, 1:23 AM
Our first trip to the North Dakota State Florists' Association (NDSFA) Annual Convention was fantastic – the people and event could not have been better.
Dec 4, 2020, 12:56 AM
Four key points from the 'Marketing Tactics to Increase Millennial Floral Purchases' report from the American Floral Endowment.
Nov 20, 2020, 11:12 PM
The first and best sales trainer in the flower business, Tim Huckabee of FloralStrategies, joins Scott Shepherd of The Flower Podcast.
Nov 13, 2020, 12:51 AM
FloristWare is pleased to be returning to the Great Lakes Floral Expo in 2018 as an exhibitor, Gold Sponsor and content provider.
Nov 10, 2020, 1:13 AM
At the 2016 SAF Annual Convention Zoe Gallina of Botanical International Design & Decor Studio presented a session on working smarter (not harder) on weddings. Here are 23 key takeaways.
Nov 5, 2020, 2:21 PM
Floriology Now brings florists the best in design and business education whenever and wherever it is most convenient.
Oct 2, 2020, 1:04 AM
FloristWare is giving away two free tickets for the Cirque du Soirée Banquet at the 2017 Great Lakes Floral Expo. Just take this quick quiz on Michigan.
Aug 2, 2020, 1:06 AM
FloristWare is excited to sponsor two business sessions for florists at the 2017 WUMFA Annual Convention in the Wisconsin Dells.
Jul 19, 2020, 12:53 AM
Good news! 61% of florists reported Mother’s Day sales were up in 2017. With only 27% of florists predicting increased sales, this is good news for many.
Jul 4, 2020, 1:37 AM
Simply searching for your keywords is not an effective way to measure your search performance, and there are better ways to do it.
Jun 4, 2020, 1:38 AM
With Mother's Day coming up in early May SAF is providing a thirty minute WebBlast on how pricing can increase sales and profits.
Jun 2, 2020, 1:40 PM
Becoming a source for reporters on HARO is an easy and cost effective way for florists to increase flower sales through free press.
May 11, 2020, 1:09 PM
Advertising in phone directories like the Yellow Pages was long considered essential for florists but new research shows it may no longer be effective.
May 6, 2020, 7:46 PM
How a quick look at sales by employee numbers make it easy for florists to immediately increase total sales and average order values in retail flower shops.
May 4, 2020, 12:59 AM
Just some of the things serious florists need in a powerful POS system that is built to handle all the subtleties of the retail floral industry.
Apr 10, 2020, 1:16 AM
Glenna Hecht returned to SAF’s annual convention this year to share her wisdom on dealing with difficult employees. Here are some of the highlights.
Apr 5, 2020, 6:18 PM
Another great event from the Society of American Florists. After participating in SAF Growth Solutions for the first time in 2012 we were eagerly awaiting the 2013 event in St. Louis MO. It happened on Tuesday and Wednesday of this week.
Apr 4, 2020, 1:40 AM
Rick Rivers presented three outstanding business sessions at the 2016 WUMFA Annual Convention, sponsored by FloristWare.
Apr 3, 2020, 10:49 AM
Are you overlooking this easy but effective marketing tool? How FloristWare can help you take full advantage of this opportunity.
Mar 31, 2020, 7:17 PM
FloristWare is pleased to sponsor Tim Huckabee of FloralStrategies - the original and best sales training program in the industry - at the 2015 Great Lakes Floral Expo in Grand Rapids MI.
Mar 16, 2020, 1:33 PM
The Japanese government make a wonderful move in support of flowers and florists in the early stages of the COVID-19 pandemic.
Mar 9, 2020, 1:33 PM
The COVID-19 pandemic will quickly reshape almost all aspects of our lives. Here are some email marketing templates florists can use during this time.
Feb 24, 2020, 6:42 PM
A new online Career Center addresses one of the biggest problems in the floral industry – connecting retail florists with students and qualified employees.
Jan 4, 2020, 1:42 AM
Research shows that payments is the worst part of a transaction for the customer, the part most likely to cause complaints. Inline processing can help.
Oct 24, 2019, 1:49 AM
We learned so much and so enjoyed seeing FloristWare clients at the last Profit Blast we're looking forward to participating again next month in Cincinnati.
Oct 24, 2019, 1:47 AM
Too often florists approach PPC (pay-per-click) advertising the wrong way, assuming and accepting losses rather than focussing on profitable sales.
Oct 24, 2019, 1:46 AM
A highlight of the 2016 WUMFA Annual Convention will be three sessions from Rick Rivers, all designed to help you generate more sales and greater profits.
Oct 24, 2019, 1:44 AM
Despite what some providers of e-commerce floral websites might insist responsive design continues to be the priority. Don't let anyone tell you otherwise.
Oct 24, 2019, 1:43 AM
The 2016 WUMFA Annual Convention is just days away. Here is a guide to some of the great content that will be available to florists at this event.
Oct 24, 2019, 1:35 AM
It was great to meet with existing FloristWare clients and other Ohio and Kentucky florists at the recent SAF Profit Blast in Cincinnati.
Oct 24, 2019, 1:33 AM
Butera the Florist, one of our favorite clients (and beloved figure in the floral industry), has been named the 2015 Floral Management Marketer of the Year.
Oct 24, 2019, 1:31 AM
The 2016 SAF Annual Convention is fast approaching. Here are five reasons florists should set aside a little money from Mother's Day and plan on attending.
Oct 24, 2019, 1:30 AM
Carver Flowers owner and FloristWare user Annette Hentz used old-school marketing tactics to help boost her Mother’s Day sales this year.
Oct 24, 2019, 1:28 AM
SAF has released intriguing new consumer research about the flower buying habits and trends for Baby Boomers, Generation X, Millennials. There is good news for florists.
Oct 24, 2019, 1:27 AM
FloristWare will be exhibiting and meeting with florists at two events over the next couple of months – the Real Local Florists & SAF Annual Conventions.
Oct 24, 2019, 1:25 AM
Order gatherers (especially deceptive order gatherers) make the rest of us in the flower business crazy... but we can also use their most effective techniques against them.
Oct 24, 2019, 1:21 AM
Looking for help is not an admission of weakness but the first step towards greater success. The most successful florists use experts to help them.
Oct 24, 2019, 1:11 AM
Free to merchants that accept American Express, their Shop Small Map can help you increase your sales.
Oct 24, 2019, 1:10 AM
FloristWare is happy to support the hardworking florists & volunteers of the Florida State Florists Association by sponsoring their 2017 mid-season event.
Oct 24, 2019, 1:01 AM
There's a lot going on when the Michigan Floral Association hosts the 2017 Great Lakes Floral Expo (GLFE) next week. Here are some things you can't miss...
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May 18, 2019, 1:37 AM
FloristWare is pleased to announce that Jason Parent Cfd Mmfd, of Fiddleheads Flowers and Vintage Chic Gifts in Cape Elizabeth Maine, is the winner of the 2019 James Lowe Memorial Award.
May 14, 2019, 11:04 PM
FloristWare is pleased to provide the horticulture and floristry program at Jackson High School in Massillon Ohio with POS software free if charge to help them better prepare their students for a career in the flower business.
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Jan 23, 2019, 3:35 PM
In honour of James Lowe, and with the blessing of his family, FloristWare is pleased to announce the James Lowe Symposium Scholarship: $2,500 in financial support to help a floral designer attend the AIFD Symposium.
Jan 18, 2018, 10:15 AM
A successful retail florist requires a surprising amount of technology. What approach is best? All-In-One (monolithic) or Stack?
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Nov 14, 2017, 10:32 AM
The schedule for the 2018 Great Lakes Floral & Event Expo (now the GLFEE) has been announced and it includes some exciting news!
Feb 3, 2017, 7:19 PM
FloristWare is looking forward to visiting with existing clients and meeting new shops at a number of floral industry events this February and March.
Jan 20, 2017, 7:24 PM
With Valentine's Day on the horizon many florists will start aggressively email their customers. Tips for avoiding spam penalties and blacklists.
Dec 16, 2016, 10:12 PM
"Free" floral websites are as tempting as they are misleading, and are almost always the most expensive possible e-commerce option for retail florists.
Oct 25, 2016, 7:46 PM
Chargebacks are a nightmare – easy for customers to initiate and hard for a florist to win. But florist can takes steps to prevent and win chargebacks.
Oct 21, 2016, 7:47 PM
The flower business is just a form of retail, so any POS system should work, right? Wrong! To succeed florists need a POS built for the flower business.
Sep 26, 2016, 7:50 PM
Ever bought something, noticed a serious limitation, and kicked yourself for not asking about it beforehand? These are the questions you absolutely need to ask about floral POS.
Sep 15, 2016, 7:48 PM
Recent visits with several pen & paper flower shops served as a great reminder in just how much FloristWare bring to a florist still taking orders on paper.
May 12, 2016, 10:39 PM
Any florist that can get to the GTA on May 30 can't miss the 2016 Canadian Florist Business Forum. Learn how to be more profitable in the flower business.
Mar 15, 2016, 9:50 AM
Take this quick quiz on Wisconsin wildflowers for a chance to win bragging rights and free registration to the 2016 WUMFA Annual Convention.
Mar 14, 2016, 9:54 PM
Ryan Freeman of Strider Internet Marketing will present a valuable session on social media for retail florists at the 2016 ISFA Annual Floral Design Show.
Mar 11, 2016, 9:55 PM
Attending floral industry events is vitally important to us for reasons that have nothing to do with selling our product. Here are five reasons why.
Mar 7, 2016, 9:57 PM
The 2016 Great Lakes Floral Expo, held March 4-6, was another great weekend of inspiration and education at DeVos Place in Grand Rapids MI.
Mar 3, 2016, 7:53 PM
Great news – Periwinkle Flowers was a finalist in the 5th Annual Mount Pleasant Village "Window Wanderland" contest.
Mar 1, 2016, 9:58 PM
It's easy to get Google AdWords tunnel vision but successful florists are reporting lower costs and higher conversion rates with Bing Ads.
Feb 29, 2016, 9:59 PM
Florists and floral industry professionals from across seven different states gathered in Austin TX on Feb 27 for SAF’s latest 1-Day Profit Blast.
Jan 26, 2016, 10:01 PM
Recent SAF highlights the importance of online sales, but also the greater need for training in handling the much larger percentage of traditional sales.
Jan 19, 2016, 10:02 PM
It's easy to think that sales training is best left until after Valentine's Day, but the most successful florists realize it is best done before.
Jan 15, 2016, 10:04 PM
In this very interesting interview Rod talks about the MFA, WUMFA, and their respective shows keep getting better as so many others scale back or disappear.
Jan 12, 2016, 10:06 PM
A new study shows educated, engaged and knowledgeable store associates bring in 69% more money – the best possible argument for POS and sales training.
Jan 12, 2016, 10:05 PM
When planning for Valentine's Day the use of "personas" can help retail florists better understand their customers – increasing sales at Valentine's Day.
Jan 11, 2016, 10:08 PM
Good news – one of the very best events in floral education, the Great Lakes Floral Expo, is just around the corner. Better news? You could win a free pass.
Jan 7, 2016, 10:09 PM
Clay Atchison, florist and expert on the sympathy side of the flower business, will help you improve your sympathy business at the 2016 GLFE.
Jan 5, 2016, 10:10 PM
FloristWare is bringing floral marketing guru Rick Rivers to the 2016 WUMFA Convention in Green Bay, where he will present three business sessions.
Dec 30, 2015, 10:11 PM
A transit poster promoting a theatrical production illustrates a very effective start to tracking advertising – something every florist should do.
Dec 17, 2015, 7:56 PM
How do millennials feel about buying flowers? FloraHolland's Consumer Programme has new information florists need to know.
Dec 7, 2015, 10:30 PM
FloristWare is pleased to again provide students of the Jackson High School in Massillon, OH floral design program with point-of-sale (POS) system training.
Nov 30, 2015, 10:33 PM
FloralStrategies – the best sales training in the floral industry – is offering a 90% Cyber-Monday discount. Get $400 worth of material for just $40!
Nov 26, 2015, 10:33 PM
Two florists have introduced the Retail Florists Alliance, a new organization and networking opportunity for East Coast florists.
Nov 24, 2015, 10:34 PM
Rick Rivers at the 2016 FSFA (Florida State Florists' Association) 2016 Mid-Season Design Summit – Strategic Florist, Building a Bright Future.
Nov 19, 2015, 10:35 PM
Shop at smile.amazon.com and select to support AFE – Amazon will donate 0.5% of your total purchase price to the American Floral Endowment.
Nov 17, 2015, 10:36 PM
A brief recap of some of the highlights from the recent SAF 1-Day Profit Blast in Des Moines Iowa.
Nov 9, 2015, 10:38 PM
November 28 is Small Business Saturday, and there a number of free resources that can help florists take full advantage.
Nov 6, 2015, 10:39 PM
It's hard to imagine a better value in floral education than the 1-Day Profit Blast in Des Moines. Here's what to expect and how to get the most out of it.
Nov 3, 2015, 10:40 PM
At the 2016 Florida State Florist's Association Mid-Season Convention (January 21) Rick Rivers will help florists Build Better Corporate Sales.
Oct 27, 2015, 10:41 PM
The 2016 Great Lakes Floral Expo will feature three sessions devoted to the sympathy side of the floral business, presented by an expert in the field.
Oct 22, 2015, 10:37 PM
The SAF 1-Day Profit Blast format continues to pick up steam – with two Profit Blast events in 2015 the first of 2016 has been scheduled.
Oct 21, 2015, 10:36 PM
Details for the FloralStrategies sales training programs at the 2016 Northeast Floral Expo have been announced.
Oct 19, 2015, 10:35 PM
The Connecticut Florists Association has changed the venue for the 2016 Northeast Floral Expo, moving from Groton CT to Springfield MA.
Oct 16, 2015, 10:34 PM
Armed with valuable new AFE research the new SAF "Petal It Forward" campaign aims to spread the joy of giving flowers.
Oct 16, 2015, 8:07 PM
The 1-Day Profit Blast in Des Moines will include a Supplier Showcase and we're looking forward to meeting florists in the Des Moines area.
Oct 13, 2015, 10:32 PM
FloristWare is very pleased to sponsor sponsor this valuable business content to the 2016 Northeast Floral Expo.
Oct 1, 2015, 10:31 PM
Joseph Delarge, owner of the organic and fair-trade eco|stems flower shop in Toronto was recently featured in floral.today.
Sep 22, 2015, 10:29 PM
This session didn't just provide great information – it also revealed which floral website vendors are most committed to helping their florist clients succeed.
Sep 18, 2015, 10:28 PM
FloristWare is sponsoring the session "Outstanding Service in Your Shop" at the 2015 Ozark Florist Association Convention and Expo next weekend.
Sep 16, 2015, 8:16 PM
Lilium Floral Designs, an upscale florist in Colleyville Texas, has been named 2015 National Retail Florist of the Year by Florists' Review magazine.
Sep 15, 2015, 10:26 PM
Rick Rivers made his SAF debut this year and presented a lively session on marketing strategies for today’s florists.
Sep 15, 2015, 10:24 PM
Tim Huckabee of Floral Strategies presented two sessions at SAF 2015 on how floral shop owners can coach their staff to improve sales and earn customer loyalty.
Sep 15, 2015, 10:23 PM
Past posts have looked at how florists can take advantage of the Yelp! review site. More recent news looks at how they claim, and are allowed, to work.
Sep 14, 2015, 10:22 PM
The SAF 2015 Annual Convention included a great session on HR and hiring best practices for floral shops.
Aug 7, 2015, 8:09 PM
FloristWare is pleased to sponsor a session from Sam Bowles of FloralStrategies at the 2015 Ozark Florist Association Convention and Expo.
Aug 3, 2015, 8:13 PM
FloristWare is a sponsor and exhibitor at the 2015 SAF Annual Convention on Amelia Island. We hope to see you there.
Jul 27, 2015, 8:12 PM
FloristWare has been thoroughly tested with Windows 10 and is fully compatible.
Jul 23, 2015, 8:17 PM
Thanks to all the florists that have made FloristWare the best reviewed/highest rated floral POS/flower shop software on the review site SoftwareAdvice.com
Jul 21, 2015, 8:18 PM
The 2015 American Institute of Floral Designers (AIFD) 2015 Symposium was a huge success. FloristWare was there to congratulate several clients that were being inducted as new members and catch up with existing members.
Jul 14, 2015, 8:15 PM
FloristWare is sponsoring the website Beyond Cost Plus, which looks at how retail florists can use advanced pricing strategies to increase sales and profit.
Jul 7, 2015, 10:21 PM
Ryan Freeman of Strider Inc. and Brandon Kirkland of Epic Flowers will help florists address the important topic of reaching customers on the go at the 2015 SAF Annual Convention on Amelia Island.
Jul 3, 2015, 10:20 PM
Not long ago many florists thought they wanted a cloud-based floral POS system. Having tried it they realize they want anything else for their flower shop.
Jul 1, 2015, 10:19 PM
FloralStrategies, widely known as not just the best but the only dedicated sales training in the flower business is offering a huge discount through July.
Jun 16, 2015, 10:43 PM
The FSFA hosted another amazing convention, proving again that their volunteers and members are some of best florists and nicest people in the flower business.
Jun 16, 2015, 8:23 PM
Florists that want to sell flowers online need a floral website that was built from the ground up with retail floral in mind.
Jun 9, 2015, 10:17 PM
Sam Bowles, a veteran of the flower industry, has joined FloralStrategies as a Sales Trainer and Managing Director.
Jun 9, 2015, 10:15 PM
The 2015 Growth Solutions event, hosted by SAF in Hartford CT, was again one of the very best educational events in the retail flower business.
Jun 7, 2015, 11:22 PM
Rick Rivers, noted speaker and creator of florist bootcamp, will be speaking at the 2015 SAF Annual Convention on Amelia Island. FloristWare is sponsoring.
Jun 1, 2015, 11:24 PM
Retail florists are lucky to have a strong, well organized association like the Society of American Florists looking out for them, and this Mother's Day was another example of that.
May 25, 2015, 11:26 PM
Long forbidden, merchants are now allowed to charge checkout fees (a surcharge on credit/debit card payments). But is surcharging a good idea for florists?
May 20, 2015, 11:27 PM
Understanding the primary function of an eCommerce flower shop website (generating sales) is the first step towards better performance (more sales!)
May 18, 2015, 11:28 PM
Doug Bates of Designs by Vogt's Floral & Gifts won our Facebook design contest and will receive a free general registration to AIFD Symposium.
May 14, 2015, 11:30 PM
The October deadline has florists thinking about EMV technology but the flower business really is different & this EMV FAQ for florists explains why.
May 12, 2015, 11:31 PM
Heard about the nasty new VENOM vulnerability and have concerns about how it might affect you as a FloristWare user? Don't worry - you are completely safe.
May 11, 2015, 11:32 PM
We're thrilled to announce that long-time client, great person and Growth Solutions fan Melissa Mega has won a free pass in our Facebook contest.
May 6, 2015, 11:58 PM
Charles Delfs, an important FloristWare collaborator, recently impressed fellow software developers by demonstrating new features in FloristWare v5.
May 6, 2015, 11:56 PM
There is still one week left in our contest to win free registration to the 2015 AIFD Symposium and 50th Anniversary celebration in Denver Colorado.
May 2, 2015, 11:59 PM
SAF Retail Growth Solutions is one of the very best educational events in the floral industry. If you are on the fence here are four reasons to participate.
Apr 30, 2015, 12:07 AM
Restaurants and retail floral have a lot in common, and 'The Ten Commandments For Restaurant Menus' includes several that apply to floral.
Apr 28, 2015, 12:08 AM
You can win a free pass ($499 value) to the upcoming SAF Retail Growth Solutions education event in Hartford CT.
Apr 27, 2015, 12:10 AM
For AIFD fans one of the biggest events imaginable is the 2015 Symposium and 50th Anniversary in Denver CO this July. And you could win free registration!
Apr 24, 2015, 12:11 AM
Declined credit cards are awkward. They need to be avoided if possible, and handled gracefully otherwise to make the sale and keep the customer.
Apr 23, 2015, 12:12 AM
Scheduled Maintenance Notification: Semi-Annual Fire Suppression System Inspection. This routine maintenance should not affect FloristWare users in any way.
Apr 17, 2015, 12:13 AM
The two actually have a lot in common and florists can benefit from looking at what the travel industry has implemented over the decades.
Apr 13, 2015, 12:15 AM
It was great to meet the member of the Maine Florists Association at their 2015 Spring Conference in Orono Maine.
Apr 8, 2015, 12:17 AM
There are many parallels between the foodservice and hospitality industries, and that lets florists benefit from the great research provided by foodservice. In many ways the flower business is closer to the restaurant business than it is to most retail.
Apr 1, 2015, 12:18 AM
Last weekend FloristWare exhibited for the first time at the Illinois State Florists' Association (ISFA) Floral Conference in Decatur Illinois.
Mar 23, 2015, 12:20 AM
Our first trip to the WUMFA Annual Convention was a great opportunity to meet some amazing florists and wonderful people from Wisconsin and Upper Michigan.
Mar 20, 2015, 12:21 AM
The American Institute of Floral Designers (AIFD) exhibit at the 2015 Northeast Floral Expo (NEFE) generated a lot of interest in their upcoming Symposium.
Mar 17, 2015, 12:23 AM
Out First Year As An Exhibitor at the Northeast Floral Expo Was Delightful! Thank You Connecticut Florists Association.
Mar 9, 2015, 12:24 AM
Another Year, Another Fantastic GLFE Thanks to the Hard Work And Dedication of the Michigan Floral Association
Feb 21, 2015, 12:25 AM
There is a way to make horrible weather work for you - it can act as a hurdle that lets you selectively discount to those who would not purchase otherwise.
Feb 6, 2015, 12:26 AM
A new guide from the American Floral Endowment offers valuable research and insight on floral tributes in funeral services, consumers’ reactions, and (most importantly) valuable feedback to improve the relationships between florists and funeral directors. This material will help you improve your sympathy business.
Jan 22, 2015, 10:44 PM
A new webinar from FloralStrategies – exclusively for FloristWare clients – that will help increase order values at your flower shop this Valentine's Day.
Jan 22, 2015, 12:31 AM
If you are a florist that sells flowers online through an e-commerce website there are four reasons you need a website monitoring service at Valentine's Day.
Jan 6, 2015, 12:32 AM
FloristWare is excited to once again support the Society of American florists and meet with floral retailers at the 2015 SAF Profit Blast in Seattle.
Dec 26, 2014, 2:01 AM
One of the of the best organizations in the floral industry, the Michigan Floral Association, has a great new website in advance of the 2015 GLFE.
Dec 21, 2014, 2:02 AM
Sending flowers isn't just something we love, but something we believe is an important part of supporting our clients and the industry as a whole.
Dec 10, 2014, 2:07 AM
FloristWare uses best practices on invoices and statements to ensure your account customers pay you quickly.
Dec 7, 2014, 2:03 AM
Website monitoring services keep constant, unflinching watch over your florist website and alert you to problems – something you need during holidays more than ever.
Nov 22, 2014, 2:05 AM
The FSFA (Florida State Florists Association) holds their 2015 mid-season design summit on Jan 17-18 in Tallahassee. FloristWare is please to sponsor the design competition.
Nov 20, 2014, 2:06 AM
Updates on the the educational sessions FloristWare will be sponsoring in early 2015 at your favorite floral industry events and conventions.
Oct 28, 2014, 2:08 AM
FloristWare is pleased to sponsor the "Decorating Your Sunday Best” body art design competition at the 2015 FSFA Mid-Season Design Summit.
Oct 9, 2014, 2:09 AM
SEO/SEM and online marketing expert Ryan Freeman will present "Search Engine Marketing For Florists" at the 2015 CFBF.
Oct 3, 2014, 2:09 AM
Tim Huckabee of FloralStrategies has revealed some details about the sessions that FloristWare is sponsoring at the 2015 GLFE and WUMFA annual convention.
Sep 26, 2014, 2:11 AM
How do you choose a monitoring service and how should they notify you when there is a problem?
Sep 26, 2014, 2:10 AM
Dealing with employees and contractors (delivery drivers for example) that are likely to bring their own mobile computing devices into your store.
Sep 25, 2014, 5:18 PM
Once you have configured your monitoring service to check for availability speed what else can you do? One possibility is monitoring for content (specifically products and links) that you do not want on your website.
Sep 24, 2014, 5:21 PM
Using a monitoring service to ensure that your floral website is online and performing in a way that won't send customer looking for alternatives.
Sep 23, 2014, 5:22 PM

The most basic check provided by monitoring services is one that confirms your website is online and available, and not providing some kind of “not available” message to your visitors. This kind of check is usually performed frequently – as often as every minute.
Sep 22, 2014, 5:22 PM
Valentine's Day or Mother's Day is fast approaching. You are counting on sales from your website but the numbers are down, and you’ve heard from upset customers that your site is slow and frustrating, or not working at all, but every time you visit the home page (all you really have time to do) it seems fine.
Sep 19, 2014, 8:27 PM
Most flower shops want to share their internet access with clients. Make sure you do it the right way to protect you and them!
Sep 11, 2014, 8:29 PM
A policy that governs the use of personal electronic devices like smartphones and tablets in your lower shop is a critical aspect of protecting your business, your employees, and their productivity.
Sep 8, 2014, 8:29 PM
Even thought the slow summer months are only just behind us retail florists need to start preparing for the busy holiday season to come.
Aug 25, 2014, 8:35 PM
Two people who have enjoyed great success acquiring flower shops, Skip Paal, AAF, of Rutland Beard Floral Group and Kyle Brown of Lone Star Bloom, shared information valuable to anyone seeking to buy (or sell) a flower shop.
Aug 22, 2014, 8:32 PM
For over 25 years SAF’s Outstanding Varieties Competition has recognized the industry’s best flowers, foliage and plants as dozens of growers from around the world exhibit their finest products. It is a highlight of the convention.
Aug 20, 2014, 8:38 PM
Renato's presentations on social media are always popular and both of his sessions at the 2014 Annual Convention were well attended and well received.
Aug 20, 2014, 8:37 PM
Tim Huckabee AIFSE, founder of FloralStrategies and the leading sales trainer in the floral industry, is another very popular speaker at SAF events and he presented three great sessions this year on Marco Island.
Aug 20, 2014, 8:36 PM
Jerome Raska AAF, AIFD, PFCI, CAFA, of Blumz by...JRDesigns in Detroit in Michigan is a favorite at conventions across the country and at the 2014 SAF Annual Convention he delivered another great session, this one on adding value at the design bench.
Aug 18, 2014, 8:34 PM
FloristWare was honored to support the 2014 SAF Annual Convention on Marco Island Florida.
Aug 8, 2014, 8:40 PM
Mark Anderson (the creator of FloristWare) contributed an article to the August 2014 issue of Floral Management magazine covering website monitoring services. It's good information for any florist that depends on an ecommerce floral website.
Aug 8, 2014, 8:39 PM
Tim Huckabee of FloralStrategies presents at the 2014 VPFA Annual Conference in a session sponsored by FloristWare.
Jul 18, 2014, 8:41 PM
The 2014 AIFD (American Institute of Floral Designers) Symposium in Chicago was special for several outstanding floral designers (and FloristWare clients).
Jul 3, 2014, 5:29 PM
FloristWare is excited to sponsor a session at the 2015 GLFE focussed on helping florists increase the size and profitability of their event business.
Jul 1, 2014, 5:31 PM
FloristWare is pleased to sponsor a session at the WUMFA 2015 Annual Convention focussed on helping florists increase the number and profitability of the events they book.
Jun 30, 2014, 5:32 PM
FloristWare is honored to sponsor Tim Huckabee of FloralStrategies - the best sales training program in the floral industry - at the 2015 WUMFA Annual Convention in Green Bay WI.
Jun 19, 2014, 5:24 PM
SAF has recently confirmed that there will be a trade fair at their 2014 Annual Convention and FloristWare is honored to participate.
Jun 18, 2014, 8:33 PM
FloristWare is honored to again be a sponsor of the annual Michigan Floral Association Golf Outing.
Jun 12, 2014, 5:25 PM
Growth Solutions 2014 in Chicago was another great educational event and networking event from the Society of American Florists.
Jun 9, 2014, 5:28 PM
Thanks to the hardworking volunteers of the Florida State Florists' Association for their hospitality at the 2014 FSFA Annual Convention in Weston FL.
May 6, 2014, 5:35 PM
Rick Rivers of Florist Bootcamp delivered two popular sessions at the 2014 Maine State Florists and Growers Association Spring Design Show & Trade Fair.
May 6, 2014, 5:34 PM
Tim Huckabee of FloralStrategies presented two sessions – “Smarter Selling the FloralStrategies Way” and “How to Be a Better Manager” at WUMFA 2014.
May 1, 2014, 5:36 PM
How do you show your best customers know that you value them in a way that increases satisfaction, loyalty and sales without sacrificing profit?
Apr 21, 2014, 5:26 PM
FloristWare will participate in the Partner's Expo at the 2014 AIFD Symposium in Chicago Illinois.
Apr 14, 2014, 5:42 PM
Impressed and inspired by the hard work and dedication of its volunteers FloristWare is very happy to have joined the Florida State Florists Association.
Apr 14, 2014, 5:27 PM
The Society of American Florists has announced that their 2014 Growth Solutions event will take place in Chicago and FloristWare will participate as an exhibitor.
Apr 11, 2014, 5:38 PM
FloristWare is very excited to have joined the American Institute of Floral Designers as an Industry Partner.
Apr 9, 2014, 5:39 PM
The complete FSFA schedule was released earlier in the week. The FloristWare session on new pricing strategies for retail floral will take place at 10:00 AM on Sunday June 8.
Mar 21, 2014, 5:40 PM
Mark Anderson of FloristWare will present a Beyond Cost Plus pricing session at the 2014 FSFA Annual Convention.
Mar 17, 2014, 5:44 PM
Some of the popular business content FloristWare sponsored at the 2014 NEFE is now available to retail florists online.
Mar 14, 2014, 5:48 PM
Yelp! reviews have started appearing in Yahoo searches (above the natural search results) making it more important than ever for retail florists to claim and manage their Yelp! listings.
Mar 12, 2014, 5:41 PM
Exciting new content from Rick Rivers of Florist Bootcamp that will make sure you don't lose customers in the pursuit for bigger sales.
Feb 28, 2014, 8:24 PM
Unless you service a very uncompetitive market any real evaluation will likely prove that your floral website needs SEO. How to best go about getting it.
Feb 27, 2014, 5:49 PM
Electronics & entertainment retailers have a great tactic for streaming customers based on what they are willing to pay and charging them accordingly – and you can apply it to selling flowers.
Feb 24, 2014, 5:51 PM
What does retail floral have to do with foodservice? When it comes to service quite a bit – and that provides florists with a treasure trove of valuable research.
Feb 18, 2014, 5:52 PM
Evaluating your search performance seems like the easiest thing in the world. Unfortunately it is actually as complicated as it is important.
Feb 7, 2014, 5:54 PM
Learn how public relations can promote awareness of your flowers shop and identify and discuss low-cost to no-cost ways to get your name out to the public.
Feb 4, 2014, 5:55 PM
One of our favourite clients is the first-ever winner of the Inspired Designer title.
Feb 3, 2014, 8:10 PM
Brandon Kirkland of Epic Flowers has introduced the Floralzine to make staying on top of the best florist blogs in the floral industry a little easier.
Jan 25, 2014, 5:57 PM
Solid advice for florists on finding, hiring and working with SEO experts to improve their online sales.
Jan 20, 2014, 5:37 PM
FloristWare is pleased to sponsor Rick Rivers of Florist Bootcamp at the 2014 Georgia State Florists Association convention.
Jan 19, 2014, 5:58 PM
Unfortunately we can't be there in person but we are sponsoring valuable business sessions to benefit retail florists.
Jan 17, 2014, 5:59 PM
Too many florists discount Yelp! because they don't use it themselves. The truth is that they, and countless others depend on Yelp? without even realizing it.
Jan 10, 2014, 6:03 PM
Yelp offers retail florists an exciting opportunity – it favors small local flower shops over order-gatherers... and most florists aren't paying much attention to it.
Jan 6, 2014, 6:03 PM
Popular online community Flowerchat is now called the Florist 2.0 Community and all florists are welcome to join and participate free of charge.
Jan 3, 2014, 6:04 PM
A look at how retail florists can use Robbie Burns day to sell more flowers.
Dec 16, 2013, 6:06 PM
FloristWare will be sponsoring two sessions at the 2014 NEFE, a main stage business seminar and a business clinic workshop.
Dec 7, 2013, 6:08 PM
Use the latest research to sell more flowers by sending your marketing emails when they are most likely to be opened.
Nov 29, 2013, 6:10 PM
We hope that florists practice what they preach and shop local – supporting the vendors that support them and the industry they love.
Nov 22, 2013, 6:12 PM
How many claims can florists make about their business when marketing and stay credible? New research has the answer.
Nov 20, 2013, 6:09 PM
FloristWare is pleased to have added AdvoCharge as another preferred merchant services provider for our florist clients.
Nov 7, 2013, 6:13 PM
SAF has announced that 2014 Congressional Action Days will be March 10th and 11th 2014 at the Ritz-Carlton in Arlington VA.
Nov 7, 2013, 6:12 PM
The 2014 SAF Annual Convention will be held August 13-16 at the Marriott Marco Island Resort on Marco Island FL.
Nov 4, 2013, 6:15 PM
Our service transition is now complete and with only the briefest interruptions of only non-essential services during the process.
Oct 24, 2013, 6:14 PM
What movie theatres, ice cream and fast food combos can teach retail florists about pricing for more sales and larger profits.
Oct 18, 2013, 6:07 PM
FloristWare will sponsor two business sessions, a Main Stage Business Seminar and a Business Clinic Workshop.
Sep 27, 2013, 6:01 PM
Florists can increase sales and profits by looking beyond the traditional cost-plus model and following more recent trends in value-based pricing.
Sep 17, 2013, 6:02 PM
The 2013 fall meetings of the Society of American Florists (SAF) offer insight into the secrets and best practices of the most successful florists.
Sep 11, 2013, 6:03 PM
SAF introduces the new 1-Day Profit Blast format – as much important profit-building information as possible from the best sources presented in a single day.
Sep 9, 2013, 5:59 PM
Over the coming month we will be transitioning services to new servers in a new data center to ensure the best possible experience for our clients.
Aug 30, 2013, 6:05 PM
Renato Sogueco, SAF CIO & author of the popular “Plugged In” column in Floral Management magazine offers tips for stretching your technology budget.
Aug 29, 2013, 6:06 PM
Jamie Adams, Flower Shop Network; and Ryan Freeman, Strider, Inc.
Aug 28, 2013, 6:07 PM
Tim Huckabee, AIFSE Floral Strategies
Aug 27, 2013, 6:07 PM
Charles Ingrum, Dr. Delphinium Designs & Events; and Skip Paal, AAF, Rutland Beard Floris
Aug 26, 2013, 6:09 PM
Derrick Myers, CPA, CFA, Crockett, Myers & Associates
Aug 20, 2013, 6:10 PM
Tim Huckabee of FloralStrategies presented business sessions at both the AFA Annual Convention and the VPFA Annual Meeting and Conference.
Aug 6, 2013, 6:00 PM
A new website provides FloristWare users with status information and updates if our primary servers should ever be offine for more than a few minutes.
Jul 28, 2013, 6:13 PM
FloristWare will sponsor the opening main stage design show at the 2014 Great Lakes Floral Expo, presented by Doug Bates of Designs by Vogt's.
Jul 10, 2013, 6:12 PM
FloristWare, an original Associate Member of Florists For Change, will be in attendance at their 2013 Annual Convention at the Las Vegas World Market.
Jul 3, 2013, 6:11 PM
FloristWare will sponsor Tim Huckabee of FloralStrategies at the 61st Annual Convention of the Arkansas Florists Association in Hot Springs
Jul 1, 2013, 6:15 PM
FloristWare will sponsor one of the tees at 2013 Michigan Floral Association Annual Golf Outing at Eldorado Golf Course on August 7.
Jun 25, 2013, 6:10 PM
FloristWare will take part in the new & improved Supplier Expo at the 2013 SAF Annual Convention.
Jun 24, 2013, 6:17 PM
Tim Huckabee of FloralStrategies will present "Boost Profits Through Better Customer Service" on August 4th at the 2013 VPFA Annual Meeting & Conference.
Jun 13, 2013, 6:19 PM
Today we really enjoyed adding another vocational/technical school to the several that already take advantage of the FloristWare education program.
Jun 4, 2013, 6:22 PM
FloristWare clients will not be able to send or receive orders over the Bloomlink network while Bloomnet performs some standard maintenance early on July 5.
Jun 3, 2013, 6:16 PM
The Virginia Professional Florists Association (VPFA) will hold their 2013 Annual Meeting and Conference on Sunday, August 4th in Charlottesville VA.
May 1, 2013, 6:21 PM
The schedule for SAF Retail Growth Solutions 2013 (June 11 & 12 2013 In St. Louis MO) is now online and promises great content for retail florists.
Apr 18, 2013, 6:23 PM
FloristWare users should retain the ability to send & receive Bloomnet orders during standard Bloomlink maintenance on April 18.
Apr 13, 2013, 6:25 PM
The April 2013 edition of Floral Management includes two excellent articles on fundraising programs... and how they are, now more than ever, an incredibly effective way to increase your sales. This is great news for FloristWare clients in that they already have a system with the features to not only run these programs but to take them to the next level.
Apr 2, 2013, 6:26 PM
The latest issue of Floral Management magazine features some great news for real florists. On pages 34 and 35, in an article entitled "Love Rebounds for Retail Florists", author Ira Silvergleit compiles and presents the results of the SAF's latest consumer poll and it is very positive.
Mar 21, 2013, 6:26 PM
FloristWare users should be able to send & receive Bloomnet orders during standard Bloomlink maintenance on Thursday, March 20th.
Mar 4, 2013, 6:38 PM
Doug Bates CF of Designs by Vogt’s wins "Young Person of the Year" award at the 2013 Great Lakes Floral Expo.
Mar 1, 2013, 6:38 PM
FloristWare will be back at the 2013 GLFE, sponsoring a full day session from Rick Rivers of Florist Bootcamp and Derrick Myers of Crockett Myers.
Feb 20, 2013, 6:21 PM
FloristWare will participate in the 2013 SAF Retail Growth Solutions Mini-Conference for Florists, taking place June 11 and 12 in St. Louis MO.
Feb 1, 2013, 6:36 PM
Often overlooked (if not reviled) single roses can increase Valentine's Day sales and profits without cannibalizing sales of bigger, more expensive products.
Jan 3, 2013, 6:43 PM
Use the powerful list building features in FloristWare to drum up some extra sales for Robbie Burns day.
Dec 4, 2012, 9:04 PM
Join Rick Rivers of Florist Bootcamp and the Allied Florists of Houston on January 15, 2013 as he shares the strategies that have made his shop so successful.
Nov 29, 2012, 9:04 PM
A complete detailed schedule for 2013 Congressional Action Days can now can be found on the SAF website.
Nov 10, 2012, 9:24 PM
Rick Rivers & Derrick Myers help give your flower shop a makeover and put it on the path for continued success in years to come.
Nov 1, 2012, 9:25 PM
And it includes a session by Rick Rivers of Florist Boot Camp called Extreme Flower Shop Makeover, sponsored by FloristWare.
Oct 3, 2012, 9:25 PM
FloristWare will return to Grand Rapids to support the Michigan Floral Association and the Great Lakes Floral Expo March 1-3 2013.
Sep 12, 2012, 6:41 PM
Simple, little things that can help florists increase sales and make the big floral holidays more manageable.
Sep 12, 2012, 6:41 PM
The fund-raising feature is one of the most popular and powerful in FloristWare. It helps florists turn donation requests into increased sales & customer loyalty.
Sep 12, 2012, 6:39 PM
How florists can design and implement Points-Based Incentive/Loyalty Programs to retain and grow customers through incentives.
May 23, 2012, 8:20 PM
The "cloud" has hit the mainstream and florists are starting to ask questions. The real question is "what serious applications are really in the cloud?"
Apr 10, 2012, 6:19 PM
FloristWare will participate in the 'Retail Growth Solutions' mini-conference for florists, hosted by SAF and taking place in Cherry Hill NJ on June 19 and 20th.
Jul 26, 2011, 9:19 PM
Rick Rivers of Florist Bootcamp was just one of the great presenters at the very successful 2011 Louisiana State Florists Association convention.
May 11, 2011, 9:19 PM
FloristWare presents Rick Rivers of Florist Bootcamp at the 2011 LSFA Annual Convention at the L'auberge du Lac Casino & Resort in Lake Charles LA.
Apr 7, 2011, 10:45 PM
The content of a recent webinar on how you can use FloristWare to ensure a profitable and organized Mother's Day has now been made available as podcast/mp3.
Mar 2, 2011, 8:01 PM
Learn from a florist who participated in the NFDA Conference to better understand funeral industry trends and the needs of funeral directors.
Oct 12, 2010, 8:14 PM
One of our favorite clients, Carver Flowers, was named the 2010 Retail Florist of the Year by the Minnesota State Florists Association.
Sep 22, 2010, 6:28 PM
FloristWare clients will not be able to send or receive orders over the Bloomlink network while Bloomnet performs some standard maintenance on September 23.
Jul 1, 2010, 9:20 PM
Significant changes to the way various sales taxes (PST, GST and HST) are applied take effect today for Canadian florists.
Apr 2, 2010, 6:27 PM
The popular FloristWare guide to designing a successful points based loyalty/incentive program has been revised & improved and is now available for download.
Aug 31, 2009, 9:09 PM
Revisiting our fundraising feature and how it can help retail florists increase sales and provide positive community exposure at no cost.
Aug 31, 2009, 9:09 PM
A look at staff scheduling and payroll reporting features in FloristWare that make it easy for florists to schedule employees and calculate payroll.
Mar 16, 2009, 7:59 PM
We've added some mp3 audio describing some of the advanced marketing features in FloristWare to help florists better understand what is available to them.
Mar 10, 2009, 9:14 PM
Kathie Murphy joins FloristWare to take care of administration and billing.
Jun 20, 2008, 9:16 PM
We are pleased to announce that FloristWare has joined the American Institute of Floral Designers (AIFD) as an industry partner.
Jun 4, 2008, 7:57 PM
We've added a new pdf that looks at how florists can create a points-based incentive program to increase sales and improve customer loyalty.
May 14, 2008, 9:16 PM
FloristWare version 2.7 offers retail florists exciting new features to save time and money and is now available to all our clients.
Jan 9, 2008, 6:44 PM
FloristWare will again exhibit at the Great Lakes Floral Expo in Grand Rapids Michigan this March.
Oct 1, 2007, 9:18 PM
Join FloristWare at the Landscape Ontario Garden Expo/Flower Expo on Tuesday October 16 and Wednesday October 17 at the Toronto Congress Center.
Jul 4, 2007, 8:22 PM
FloristWare 3.0 introduces a powerful new feature that protects florists by storing backups of valuable data to a secure cloud server.
May 9, 2007, 9:22 PM
The MyFloraBiz Summit in Mississauga, sponsored and hosted by Golden Rose, was a success and a follow-up event is already in the works.
Apr 9, 2007, 9:23 PM
Floristware is pleased to announce that a special educational version of the FloristWare point-of-sale system is now available, free of charge, to schools and colleges offering floral design and florist training programs.
Jan 5, 2007, 9:17 PM
FloristWare is pleased to announce that we will be exhibit at the 2007 Michigan Floral Association Conference and Trade Show in Grand Rapids March 2–4.
Dec 8, 2006, 6:35 PM
Charge accounts have long been a hot topic among florists, one of the few retailers that still tend to offer their customer credit.
Nov 9, 2006, 9:21 PM
Tim Huckabee of FloralStrategies, the first and only sales trainer in the floral industry, helps florists increase & improve sales, profits and customer satisfaction.
Sep 15, 2006, 9:05 PM
How florists can use FloristWare to print mailing labels for all of their customers – part of the "Customer Relationship Management" tools in FloristWare. 
Sep 1, 2006, 10:41 PM
The Society of American Florists (SAF) has unveiled a new website.
Aug 26, 2006, 6:31 PM
Florists can increase sales by marketing to recipients as long as they do it tastefully.
Aug 25, 2006, 9:11 PM
With Valentine's Day on the horizon we're taking a quick look at how to make seasonal adjustments to your prices.
Aug 9, 2006, 9:07 PM
Updates on FloristWare Version 2.0, the Southern Retail Florists Convention 2006 Flowers Canada Convention in Halifax.
Aug 3, 2006, 9:13 PM
Members of the Blossoms network in Australia can now send and receive orders to and from other member shops directly from FloristWare.
Jul 26, 2006, 9:01 PM
Followup on the TSFA Convention Trade Show last weekend and an update on the Southern Retail Florists Convention and trade show next month.
Jul 5, 2006, 9:12 PM
Canadian florists that don't find it practical to purchase from the John Henry Company or their own local printers have a convenient new option.
Jul 5, 2006, 9:10 PM
FloristWare looks forward to exhibiting at the Texas State Florists Association Convention in San Antonio Texas, July 21-23 2006.
Jul 4, 2006, 9:08 PM
When making sales users sometime record the payment method incorrectly. A sale charged to a Mastercard may accidentally be recorded as being charged to a Visa or Debit card, etc. This means that the payment figures in your daily sales report will not match the actual payments collected.
Jul 3, 2006, 9:10 PM
The latest version of FloristWare, Version 2.0, will be available to all our retail florist clients on Monday July 10.
Jun 16, 2006, 9:06 PM
This article is designed to help Canadian FloristWare users prepare for the change in the GST rate that will take place on July 1, 2006.
Jun 15, 2006, 9:14 PM
FloristWare users now have access to our new Weblog and RSS Feed to stay educated and informed.
May 30, 2006, 9:15 PM
FloristWare will have the honor of presenting our Point-Of-Sale system to the Technology Committee of the SAF during 2006 Congressional Action Days.
May 23, 2006, 9:06 PM
Canadian florists are required to change their settings to properly calculate the new national sales tax (referred to as GST) rate on July 1, 2006.
May 6, 2006, 9:03 PM
FloristWare will exhibit at the 2006 Texas State Floral Association (TSFA) Conference and Trade Show in San Antonio TX from July 22 to 23, 2006.
Mar 14, 2006, 6:45 PM
A free worksheet designed to help you avoid the most common traps and get the information you need to properly evaluate and compare florist POS systems is now available for download.
Jan 4, 2006, 6:29 PM
FloristWare clients can now order custom Delivery Slip and Enclosure Card stock from the John Henry Company, a popular supplier of printed goods for florists.
Oct 26, 2005, 9:02 PM
FloristWare version 1.6 is now available to all clients and offers florists powerful new features to save time and money while increasing sales & profits.
Sep 17, 2005, 6:30 PM
A new and significantly enhanced version of FloristWare is now available to all our retail florist clients.
Aug 24, 2005, 9:22 PM
FloristWare will exhibit at the Flowers Canada Conference in Edmonton on Sunday August 28th, 2005.
Aug 5, 2005, 9:02 PM
For the first time ever retail florists can download a free version of fully featured floral POS system and try it out in their own shop.
Aug 2, 2005, 6:34 PM
News about the FloristWare POS system for florists including the release of version 2.0 with BloomNet integration, address verification and more.
Apr 5, 2005, 9:18 PM
We hope to see you at the 2005 Super Floral Show in Houston Texas this June.

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