News and information about FloristWare, the retail floral industry and the people, companies and events that are part of it.
Feb 21, 2024, 2:07 PM
A complete guide to help florists make the most of the many fantastic design and business sessions at the 2024 Great Lakes Floral and Event Expo in Grand Rapids.
Nov 27, 2023, 5:36 PM
How can a flower shop their best customers that they are valued and appreciated in a way that increases satisfaction, loyalty and sales without sacrificing profit?
Nov 14, 2023, 1:25 PM
A complete guide to why and how retail florists can partner with charities and non-profits to raise their profile, generate goodwill and increase sales and profits.
Oct 31, 2023, 3:38 PM
November 25 is Small Business Saturday, and there a number of free resources to help help florists maximize sales in their flower shops.
Oct 17, 2023, 11:26 PM
Florists are allowed to surcharge credit card sales to offset their processing costs, but that doesn't mean it's a good idea. Is surcharging right for your flower shop?
Oct 3, 2023, 9:32 PM
Consumers are being asked to tip in more situations than ever. What are the advantages/disadvantages of soliciting tips in your flower shop?
Sep 19, 2023, 12:42 PM
Gus and Deborah De La Flor have announced the first details of the 2024 Gateway to the Americas Cup floral design competition.
Sep 5, 2023, 2:46 PM
Chargebacks are a nightmare for flower shops. They are easy for customers to initiate and hard for a florist to win. But there are steps you can take to prevent and win chargebacks.
Aug 22, 2023, 3:59 PM
Too many florists ignore Yelp because they think they don't use it themselves. The truth is that they (and countless others) depend on Yelp every day without even realizing it and you can use that to increase sales at your flower shop.
Aug 8, 2023, 10:12 AM
Canadian merchants can now surcharge credit card sales to offset their processing costs & interchange fees. What are the implications for you as a retail florist?
Jul 25, 2023, 2:10 AM
Create a BYOD (bring your own device) policy that governs the acceptable use of personal electronic devices like smartphones by employees and contractors in your flower shop.
Jul 11, 2023, 9:50 PM
A General Ledger (GL) is considered the "master accounting document for a business" and it is vital that any retail florist have one.
Jun 27, 2023, 10:11 AM
We hear from a lot of florists on other POS systems that regret not asking more questions when they were making their decision. These are the eight things questions they wish they had asked.
Jun 13, 2023, 5:22 PM
How busy florists can use simple monitoring services to make sure their ecommerce floral websites are online, performing well for their retail customers, and not adding products they don't want.
May 30, 2023, 6:39 PM
A complete guide to increasing flower shop sales, profits and consumer loyalty with a points based incentive/loyalty program that customers will love.
May 16, 2023, 9:00 PM
If you are using a free/non-branded email address to you are actively damaging your reputation and credibility. It's costing you sales and clients.
May 2, 2023, 12:56 AM
The American Floral Endowment recently published 'Marketing Tactics to Increase Millennial Floral Purchases' and there are four key takeaways that can help increase sales in your flower shop.
Apr 18, 2023, 1:40 PM
Becoming a source for reporters on HARO is an easy and cost effective way for florists to increase flower sales through free press.
Apr 4, 2023, 7:46 PM
How a quick look at sales by employee makes it easy for florists to immediately increase total sales and average order values in retail flower shops.
Mar 21, 2023, 1:09 PM
Advertising in phone directories like the Yellow Pages was long considered essential for florists but new research shows it may no longer be effective.
Mar 7, 2023, 12:59 AM
Just some of the things serious florists need in a powerful POS system that is built to handle all the subtleties of the retail floral industry.
Feb 7, 2023, 12:31 AM
Four reasons why florists that sell flowers online through an e-commerce website need to set up a website monitoring service well before Valentine's Day.
Jan 24, 2023, 1:24 PM
With Valentine's Day fast approaching more retail florists will start planning email marketing campaigns. Follow these tips to avoid spam penalties and blacklists.
Jan 3, 2023, 12:25 AM
Bad weather can be good for your flower shop. See how you can use it to increase demand and act as a "hurdle" that lets you selectively discount to thrifty buyers that would not purchase otherwise.
Dec 27, 2022, 10:49 AM
With just a little effort the documents a florist generates anyway (like receipts, invoices and statements) can act as free marketing that increases flower shop sales and order values.
Dec 13, 2022, 6:42 PM
A new online Career Center addresses one of the biggest problems in the floral industry – connecting retail florists with students and qualified employees.
Nov 29, 2022, 1:42 AM
Research shows that payment is the part of a retail transaction most likely to cause customer complaints. Full integration with your floral POS system can help keep your customers happy.
Nov 15, 2022, 1:47 AM
Too often florists approach PPC (pay-per-click) advertising the wrong way, assuming and accepting losses rather than focussing on profitable sales.
Nov 1, 2022, 1:28 AM
Clear ways flower shops can benefit from SAF research on the flower buying habits and trends for Baby Boomers, Generation X and Millennials.
Oct 18, 2022, 1:25 AM
Order gatherers (especially deceptive order gatherers) make the rest of us in the flower business crazy... but we can also use their most effective techniques against them.
Oct 4, 2022, 1:16 AM
Glenna Hecht returned to SAF’s annual convention this year to share her wisdom on florists can deal with difficult employees in a flower shop. Here are some of the highlights.
Sep 20, 2022, 1:21 AM
Looking for help is not an admission of weakness but the first step towards greater success. The most successful florists use experts to help them.
Sep 6, 2022, 10:15 AM
A successful retail florist requires a surprising amount of technology. What approach is best? All-In-One (monolithic) or Stack?
Aug 23, 2022, 10:12 PM
"Free" floral websites are as tempting as they are misleading, and are almost always the most expensive possible e-commerce option for retail florists.
Aug 9, 2022, 7:47 PM
The flower business is just a form of retail, so any POS system should work, right? Wrong! To succeed florists need a POS (point of sale) system built specifically for the flower business.
Jul 26, 2022, 9:58 PM
It's easy to get Google AdWords tunnel vision but successful florists are reporting lower costs and higher conversion rates with Bing Ads.
Jul 12, 2022, 9:55 PM
Attending floral industry events is vitally important to us for reasons that have nothing to do with selling our product. Here are five reasons why.
Jun 28, 2022, 10:11 PM
A real world example of how florists can track their advertising so that they can then focus their time and money on marketing that generates more sales and bigger profits.
Jun 14, 2022, 11:33 AM
Frequently asked questions from florists about how the new Colorado State Retail Delivery Fee will affect them.
May 31, 2022, 1:59 PM
Colorado recently introduced a "retail delivery fee", a new kind of sales that that must be applied to all deliveries, one that has a profound impact on florists.
May 17, 2022, 12:07 AM
Restaurants and retail flower shops have a lot in common, and some of widely accepted 'Ten Commandments For Restaurant Menus' can make florists much more profitable.
May 3, 2022, 7:50 PM
Ever bought something and kicked yourself later for not asking the right questions beforehand? These are the questions florists absolutely need to ask when shopping for a floral POS.
Apr 19, 2022, 8:17 PM
Thanks to all the florists that have made FloristWare the best reviewed/highest rated floral POS/flower shop software on the review site
Apr 5, 2022, 8:15 PM
FloristWare is sponsoring the website Beyond Cost Plus, which looks at how retail florists can use advanced pricing strategies to increase sales and profit.
Mar 22, 2022, 10:01 PM
A small investment in sales and service training for your flower shop employees will lead to bigger sales and happier customers.
Mar 8, 2022, 8:23 PM
Florists that want to sell flowers online need a floral website that was built from the ground up with retail floral in mind.
Feb 22, 2022, 12:11 AM
Declined credit cards are awkward! But there are ways florists can help avoid them when possible and handle them gracefully when not.
Feb 8, 2022, 7:48 PM
Recent visits with several pen & paper flower shops served as a great reminder in just how much FloristWare bring to a florist still taking orders on paper.
Jan 25, 2022, 12:13 AM
It might seem strange but floral retail and travel actually have a lot in common, and florists can benefit from looking at what the travel industry has implemented over the decades.
Jan 11, 2022, 10:05 AM
How retail florists can use "personas" to help better understand their customers and increase sales & profits in their flowers shops this Valentine's Day.
Dec 7, 2021, 11:27 PM
Understanding the primary function of an eCommerce flower shop website (generating sales) is the first step towards better performance (more sales!)
Nov 23, 2021, 11:30 PM
The October deadline has florists thinking about EMV technology but the flower business really is different & this EMV FAQ for florists explains why.
Nov 9, 2021, 12:26 AM
The "Funeral Directors and Flowers" report from the American Floral Endowment includes valuable research and insights that can florists can use to improve sympathy sales.
Oct 26, 2021, 8:36 PM
Jerome Raska shared great ideas on how florists can quickly addvalue to their floral arrangements at the design bench in this session at the SAF Annual Convention.
Oct 12, 2021, 10:34 PM
Armed with valuable new AFE research the new SAF "Petal It Forward" campaign aims to spread the joy of giving flowers.
Sep 28, 2021, 12:17 AM
The many parallels between foodservice and retail floral mean that florists can benefit from the outstanding research provided by the must larger foodservice industry.
Sep 14, 2021, 5:49 PM
Electronics & entertainment retailers have a great tactic to charge customers based on what they are willing to pay – and florists can apply it to selling flowers.
Aug 31, 2021, 5:52 PM
A thorough and honest (maybe uncomfortably so) guide to search engine optimization for florists and flower shops that want to rank higher in Google.
Aug 17, 2021, 6:12 PM
How many different claims can a florist make when marketing and still appear credible? Valuable new research has the answer that can increase sales at your flower shop.
Aug 3, 2021, 6:41 PM
A look a some simple little things flower shops can do to increase sales and make the big floral holidays more manageable.
Jul 20, 2021, 6:35 PM
Charge accounts have long been a hot topic among florists, one of the few retailers that still tend to offer their customer credit.
Jul 6, 2021, 8:20 PM
The "cloud" has hit the mainstream and florists are starting to ask questions. The real question is "what serious applications are really in the cloud?"
Jan 5, 2021, 1:36 PM
Often overlooked (even reviled) by retail florists single roses can increase Valentine's sales & profits without cannibalizing sales of bigger, more expensive products.
May 18, 2019, 1:37 AM
FloristWare is pleased to announce that Jason Parent Cfd Mmfd, of Fiddleheads Flowers and Vintage Chic Gifts in Cape Elizabeth Maine, is the winner of the 2019 James Lowe Memorial Award.
Jan 23, 2019, 3:35 PM
In honour of James Lowe, and with the blessing of his family, FloristWare is pleased to announce the James Lowe Symposium Scholarship: $2,500 in financial support to help a floral designer attend the AIFD Symposium.
Apr 27, 2015, 12:10 AM
One of the biggest events of the year for AIFD members is the 2015 Symposium and 50th Anniversary in Denver. And you could win free registration!
Dec 10, 2014, 2:07 AM
FloristWare uses best practices on invoices and statements to ensure your account customers pay you quickly.

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