For the past 27 years, Rick Rivers has been a successful entrepreneur in the floral industry. Through his experience as a business owner and marketer, Rick has learned valuable secrets, gained through both success and failure, that will help your business grow.

He shares this information through the Florist Bootcamp program at conventions, trade shows and association meetings where he is often sponsored by FloristWare. Some of his most popular sessions include "Extreme Flower Shop Makeover" and "Marketing to the Affluent".