First established in 1955, Flowers Victoria (FV) was formally established as part of the Horticulture Group of the Victorian Farmers Federation (VFF) in 1975. The VFF provides a strong and united voice for growers’ and farmers’ needs and rights. This enables the VFF to effectively lobby all levels of Government on a wide range of issues.
The Flowers Victoria mission is to promote “the status and opportunities for floriculture within Victoria and Australia and to enable FV members to maximise their economic potential.”
Flowers Victoria has an Executive Committee comprised of six members, elected for two years at Annual Meeting.