Flowers Victoria

Flowers Victoria is the industry leader for Victorian flower growers who produce 40% of the national production of cut flowers in Australia.

First established in 1955, Flowers Victoria (FV) was formally established as part of the Horticulture Group of the Victorian Farmers Federation (VFF) in 1975. The VFF provides a strong and united voice for growers’ and farmers’ needs and rights. This enables the VFF to effectively lobby all levels of Government on a wide range of issues.

The Flowers Victoria mission is to promote “the status and opportunities for floriculture within Victoria and Australia and to enable FV members to maximise their economic potential.”

Flowers Victoria has an Executive Committee comprised of six members, elected for two years at Annual Meeting.

Flowers Victoria
(03) 9207 5621

Farrer House
24 Collins Street
Melbourne VIC 3000

Last Updated: 05/23/2021