Approximately four times each year SAF (the Society Of American Florists) hosts their regional 1-Day Profit Blast evens – an opportunity for florists across the country to learn from floral experts and other members of the floral industry.
Who is the SAF 1-Day Profit Blast for?
This event is for florists and other members of the industry who want to learn how to improve various aspects of their business by learning from consultants and other educators
What takes place at the SAF 1-Day Profit Blast?
The SAF 1-Day Profit Blast involves a number of events including...
Multiple Educational Sessions
Most of these will be educational in nature, with some of the most successful florists in the industry sharing their success tips. These are joined by professionals from outside the industry that bring valuable perspective. For example a high-ranking Google exec might present on how florists can do better in search, retail expert Jim Dion might talk about retail trends, and a well-known HR consultant might talk about human resources for florists.
Some of the most popular events are social in nature. The 1-Day Profit Blast almost always starts with a light lunch where attendees can meet and get to know eachother. This lunch is followed by opening remarks.
Reintroduced in 2013, the 2015 convention presents a new format for the supplier showcase. The annual convention now features a dedicated vendor showcase at SAF's convention. It typically runs for two hours after the new product showcase and gives retail florists a chance to connect with vendors, ask questions and check out new products.
Floristware has participated in each version of the event since it was reintroduced to the convention in 2013, and looks forward to meeting with retail florists in the new format.
When does the SAF 1-Day Profit Blast?
There are multiple SAF 1-Day Profit Blast events that take place throughout the year, and they are each carefully scheduled as to not conflict with any peak-industry periods (such as Valentine's day, Mothers day, etc...)
Where the is the SAF 1-Day Profit Blast held?
The SAF 1-Day Profit Blast is held at a number of different locations across the country throughout the year
Why attend the SAF 1-Day Profit Blast?
There will be multiple chances for members of the floral industry to learn how to market their products and meet new demands in the new era of the floral industry. There will be multiple speakers and experts who wil be explaninjg how you can improve your business through new strategies
How to make the most of an SAF 1-Day Profit Blast
Everybody needs notes. If you don’t take notes the mind-blowing thing that you hear early in the first session, the one that you can’t wait to implement once you get back to your shop, will be forgotten by the end of the next session.
Be selective about the notes you take. Facts, statistics and anecdotes are interesting, but unless you will need them again later (and you might, even if only to stay motivated) don’t bother writing them down.
Focus instead on creating a plan of action. The notes you take are to help you put new ideas into action on Monday. They should be focussed on what you are going to do, how you are going to do it, and maybe the why you want to do it (just in case you forget).
Meet The Suppliers
There are a lot of shady, fly-by-night suppliers in the flower business, but you won’t find them at SAF events. The vendors you meet at an SAF Supplier Expo are the very best in the flower business. They’re also the few that are working hard and supporting the industry and this kind of valuable educational content. It is a great chance to meet with them – don’t miss it. FloristWare will be there, along with Flower Shop Network, another strong supporter of the floral industry.
It is very tempting to sit down with old friends, reminisce about the old times, catch up each others families, and gossip about the industry. That can wait for the bar later on.
Instead try and sit with new people. One great approach is to sit near a speaker or known industry expert (including ones that are not speaking at the 1-Day Profit Blast). Another is to sit near a shop owner that you have heard of (maybe one that has won an award like the SAF Marketer of the Year award) or respect (the owner of a thriving store in a nearby town). All of these people will have great information to share.
And if you can’t get a seat next to this kind of higher-profile attendee just sit with somebody new. You already have a lot in common – you’re in the same business learning the same material – and that is where the conversation will naturally start. Will what they just learned work in their shop? How are they going to implement it? These are great discussions to have.
They also tend to get missed when old friends get together and start catching up. Save that for later.