Floral Management

Floral Management, the flagship publication of the Society of American Florists is distributed to more than ten thousand readers at least 6 times a year.


Floral Management magazine is the flagship publication of SAF (the Society of American Florists). It counts some of the most respected authorities in the flower business as contributers and covers the best in floral industry intelligence, operating strategies, trending news, new products, gift ware and flowers and provides guidance on best practices for social media, pricing, care and handling, human resources, accounting, sales & service, merchandising, and much, much more. It is distributed, in physical and electronic form, to more than 10,000 subscribers 6 times a year.


Popular Features & Contributers

The lineup of monthly features tends to change each year but some of the most popular and frequent contributers include Tim Huckabee of FloralStrategies (who covers cales and service) and Derrick Myers of Crockett Myers (who covers accounting and business practices).


Special Issues

Each year features a number of special issues focussed on a number of essential industry topics – things like marketing, events. technology, etc.


Subscription Information

To subscribe to Floral Management, you must first be a member of SAF (Society of American Florists). Then, if you log into SAF using your credentials, you have access to a subscription to Floral Management



Potential advertisers can download a media kit from the advertising section of the SAF website.


Floral Management
(703) 836-8700


1001 N Fairfax St Suite 201 Alexandria, VA 22314

Last Updated: 05/29/2021