For over 80 years, the RUBF has represented the interests of professional florists in Belgium, to help grow and protect the industry.
Regionally, the association has six sections: Antwerp, Brabant, the two Flanders, Limburg, Liège / Luxembourg / Namur and Hainaut. Sections can be responsible for their own activities and include a regional council.
The goal of the RUBF is to:
- Help florists develop their business
- Promote and protect the interests of the industry
- Set professional standards
- Promote its members
- Represent the floral industry as a specific business sector
RUBF is member of FLORINT, The International Florist Association.